“Napredak Lešnica“ (Progress Lešnica)
– Velike Pčelice
Lešnica was established by fruit producers in Šumadija – the region in the heart of Serbia, but also the heart of Serbian plum production. Šumadija, along with Western Serbia, accounts for almost 90% of total Serbian plum production.
“Napredak Lešnica” started out as a 5-member cooperative, but it soon grew bringing together a total of 20 families specialized in plum production. Modern technologies in production, coupled with a long-standing tradition, have brought forth plum harvests of exceptional quality. Farmers have extended plum season by combining an assortment of best varieties, from “Čačak Beauty” (the award-winning variety), through internationally recognized ones created by the Fruit Institute in Čačak nearby, to late varieties such as “Stanley”.